Examples of Good Marketing Tools by Aaron Montgomery
This article was written back in 2010 by our good friend, Aaron Montgomery, and the information is timeless. Enjoy.
After a long break from writing...
Scott Fresener Interview with 2 Regular Guys
If you want ALL the history of Scott Fresener and his life in and out of the T-Shirt business then grab some popcorn and...
Maximum Production
MAXIMUM PRODUCTION20102015
Probably 15 years ago, one of my sons was working on that report all our kids have to write at some point in...
Happy Birthday Adobe! 25 Great Years
Adobe - the makers of Photoshop - is celebrating their 25th year! Who would have thought that a little company and simple program to...
Woodstock…I was there … or was I?
This is a "reprint" of a fun little article I wrote on the 40th anniversary of Woodstock in August of 2009. I thought I...
The Print Cycle Of Life c.2 – Part Two
When we first started this site five years ago, Mike Fresener did some blogging on it. We have gotten things down to less bloggers...
Secrets to High-End Printing on Dark Shirts – Important Information!
This article was promoted by yet another call from a new T-Seps user (large company) faced with the same old "we can't print that"...
The Four Day Work Week
Terry Combs talks about going to a 4-day workweek. Good ideas!
Customer’s first job with T-Seps
I have been working with a start-up screen printer in Mesa, Arizona called Group Imaging and they are doing things all the right way....
Four Rules of Management for Each Department
Sometimes in the heat of battle, we forget there is a customer involved in this process. If every department has the attitude of pleasing the customer, your business will prosper, guaranteed.
New Profession
My wife, Pat, and I spend part of our summers in Bowling Green, Kentucky to be near our son Mike and family (grandkids!). We...
Wall Street Journal Article and Video – Finding the Perfect T-Shirt
On June 4, 2014, The Wall Street Journal had a great article and video titled Finding the Perfect T-Shirt. It was very informative and...
Sensory Overload – Training in Today’s World of Garment Printing by Terry Combs
Much of the free screen printing information on YouTube and in the forums and the blogs is based on opinion and a limited, sheltered experience.
Is The Future Here? – Watch Interview with Pete Bolsoni
We were thrilled when one of our very first students - and youngest - Pete Bolsoni told us he had upgraded his shop to...
What Value Do You Add? By Mark Coudray
In general, the public sees apparel decorators as "just another t shirt guy." We must be recognized as the premiere authority of decorated apparel in our market or niche. Our credentials must be unchallenged. Our technical ability recognized by the marketplace. Our reputation must go beyond our local market/niche to encompass everything about how our product is used. But how do we accomplish this?
On Doing Business in Changing Times by Mark Coudray
The industry has been through economic fluctuations in the past. We've seen ups and downs based in the general economy. We've also see the disruptive impact of new and emerging technologies. Times have changed and almost everyone I know and talk to are challenged with a serious impact to their business. Here are some ideas to help you position yourself for more business in hard economic times.
Small Business Marketing Tips – Second Edition by Aaron Montgomery
Marketing without being a Fortune 500 company.
Why I read the Wall Street Journal
Call me a traditionalist. I still love the smell of coffee in the morning and a good newspaper to get my day started. As...
Time to get with it! Hats are WAY in!
Scott Fresener still has a thing for hats.
Who really uses T-Seps and FastFilms?
Some days I feel like a hairdresser. I know much more than I should. Over the years I have had the great pleasure of...
Don’t we all want to work with professionals?
Commentary by Aaron Montgomery......I continue to be surprised by how some people stay in business. I do my darnedest to make sure that my...
Making Your Meetings Matter
Are you a meeting minimalist, or do you have meetings for the purpose of planning another meeting?
Where are the customers?
This article was first written in 2009 but it is still relevant today.
...
Five Things to Know about DTG
Five Things to Know Before Jumping into Digital Printing
This article is very PRO direct-to-garment or DTG. While some of the comments may sound negative...
Union Ink Closing/Moving New Jersey Factory – after 87 years
No, Union Ink is not closing. But, their parent company Rutland Holdings, has moved the Union Ink production/manufacturing to their Pineville, NC facility. Wow!...
But the Experts Say…
Most of us who have been in this industry for a while can name those people we feel are the experts in the field....
Why every company should do a Marketing Plan – Big or Small – by...
to be a Pulitzer prize winning coffee table document that takes thousands of dollars to produce, but it does have to be something that...
The Three Fastest Ways to Get New Business by Mark Coudray
The fastest way to get more business is to look at your existing customer base and see if you can't sell them more. There are a variety of ways of doing this. Two of the fastest are to create bundles and programs. Beyond these easy to implement ways are to reactivate old or lost accounts.
How to make Artwork Color Separation Friendly
It’s Time For An Artwork Resolution to Help Make Separations Easier and Better
The title of this article says it all. For high-end color separations...
Being Your Own Consultant
Terry Combs tells how to be your own consultant.
The Work Order Flow Through Typical Production
I talked last week with printers in Florida, discussing how a physical work order progresses through a production shop. Here's how it works for...
Finally… a T-Shirt that can read your body!
This is what we have all been waiting for - a shirt that monitors key body indicators. The shirt is called the D-Shirt (for...
NewBie or Not NewBie? That is the question by Pat Fresener
Hey, the good news is that this article is really for those who are thinking of joining the revered group called “newbies” so “experts”...
The Eagle Has Left The Nest
Have you been to the mall lately? Other than WAY TOO MANY neon colors - what did you notice that was missing?
Finally..... prints...
A Good Day to Start a Business by Terry Combs
Unless you’ve been under a rock, you know the economy has been down for months, jobs are being lost, credit is tight to non-existent,...
T-Seps is Compatible with the new Photoshop CC 2018.
Great news! T-Seps 3.5.5 is compatible with the new Adobe Photoshop CC 2018. Download a Free Trial today and start doing high-end printing on...
That Thing You Do With One Hand by Pat Fresener
I’ve been trying for some time to get around to writing on my blog. I’d like to say my excuse for not getting around...
The Future of Clear Inkjet Film by Terry Combs
“Why is this clear film so hard to find these days?”
What to Look for in Curing Units/Dryers by Scott Fresener
If you are going to print T-shirts then you cannot live without a curing unit. Whether it be your oven at home or a...
Small Business Marketing Tips
Thank you small businesses! With your help our economy is recovering, and most people I talk to are telling me their businesses are improving.
Scott Fresener Interview with The Print Life
I had the pleasure of being interviewed by Cam Earven of the Facebook/YouTube channel The Print Life. The topic was "Buying Your First Automatic...
Fresener-Greaves T-Shirt Report is Back! Check out our latest show.
Don't miss our latest show from Thursday, October 26. Our special guest was Bruce Ackerman from Printavo.com. We also had a final review of...
Why I smoke cigars
OK, this has nothing to do with business..... or does it? I first started smoking cigars in high school.
They were called Swisher Sweets...
Third Party Inks for Film and Direct to Garment
Someone quizzes me on this subject three or four times a week. So here’s the scoop on those third party...
Stop Ruining Great Artwork by Scott Fresener
This is a topic I deal with every day as I do high-end photorealistic color separations for the industry. The original artwork is often...
I finally got a little “ink”
With rumors of my "retirement" rampant for the last year, it was refreshing to go to Fespa in Munich and at the same time...
Life Changes by Aaron Montgomery
It has again been a while since you all last heard from me. Sorry for that! As with most people I had the greatest...
Let Them See You Sweat
The Wall Street Journal had a great article today about "smart" clothes made from new fabrics that react to changes in the body. They...
The Consumer Products Safety Improvement Act and You
This one has been bouncing around for a few years and was stayed a year ago pending review and defining the guidelines better. This...