Marketing and Selling

In general, the public sees apparel decorators as "just another t shirt guy." We must be recognized as the premiere authority of decorated apparel in our market or niche. Our credentials must be unchallenged. Our technical ability recognized by the marketplace. Our reputation must go beyond our local market/niche to encompass everything about how our product is used. But how do we accomplish this?

This article was first written in 2009 but it is still relevant today. ...

This article should be titled "If you can't make a sale you only have a hobbie." Create a Plan and Set Goals TODAY! True! If you...

Marketing without being a Fortune 500 company.

Call me a traditionalist. I still love the smell of coffee in the morning and a good newspaper to get my day started.  As...

The fastest way to get more business is to look at your existing customer base and see if you can't sell them more. There are a variety of ways of doing this. Two of the fastest are to create bundles and programs. Beyond these easy to implement ways are to reactivate old or lost accounts.

Thank you small businesses! With your help our economy is recovering, and most people I talk to are telling me their businesses are improving.

This article was written back in 2010 by our good friend, Aaron Montgomery, and the information is timeless. Enjoy. After a long break from writing...