Marketing and Selling articles

On Doing Business in Changing Times by Mark Coudray

The industry has been through economic fluctuations in the past. We’ve seen ups and downs based in the general economy. We’ve also see the disruptive impact of new and emerging technologies. Times have changed and almost everyone I know and talk to are challenged with a serious impact to their business. Here are some ideas to help you position yourself for more business in hard economic times.


What Value Do You Add? By Mark Coudray

In general, the public sees apparel decorators as “just another t shirt guy.” We must be recognized as the premiere authority of decorated apparel in our market or niche. Our credentials must be unchallenged. Our technical ability recognized by the marketplace. Our reputation must go beyond our local market/niche to encompass everything about how our product is used. But how do we accomplish this?