Call me a traditionalist. I still love the smell of coffee in the morning and a good newspaper to get my day started.
Thank you small businesses! With your help our economy is recovering, and most people I talk to are telling me their businesses are improving.
Marketing without being a Fortune 500 company.
Aaron Montgomery’s Twitter pet peeves exposed.
This article was first written in 2009 but it is still relevant today.******I just returned from a much needed R&R break to Kentucky (new home of Mike Fresener and family). Pat and I drove there (to deliver Mike’s wife’s car) and flew home and frankly it was an eye opener. You read all of the Read More
One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have
The fastest way to get more business is to look at your existing customer base and see if you can’t sell them more. There are a variety of ways of doing this. Two of the fastest are to create bundles and programs. Beyond these easy to implement ways are to reactivate old or lost accounts.
The industry has been through economic fluctuations in the past. We’ve seen ups and downs based in the general economy. We’ve also see the disruptive impact of new and emerging technologies. Times have changed and almost everyone I know and talk to are challenged with a serious impact to their business. Here are some ideas to help you position yourself for more business in hard economic times.
In general, the public sees apparel decorators as “just another t shirt guy.” We must be recognized as the premiere authority of decorated apparel in our market or niche. Our credentials must be unchallenged. Our technical ability recognized by the marketplace. Our reputation must go beyond our local market/niche to encompass everything about how our product is used. But how do we accomplish this?
This article should be titled “If you can’t make a sale you only have a hobbie.” Create a Plan and Set Goals TODAY! True! If you can’t make a sale then you are just having a lot of fun with your hobby. I hear time and time again that “things are slow” or “there are Read More