All Entries in the "Marketing and Selling" Category
Why every company should do a Marketing Plan – Big or Small – by Aaron Montgomery
One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have
The Three Fastest Ways to Get New Business by Mark Coudray
The fastest way to get more business is to look at your existing customer base and see if you can’t sell them more. There are a variety of ways of doing this. Two of the fastest are to create bundles and programs. Beyond these easy to implement ways are to reactivate old or lost accounts.
On Doing Business in Changing Times by Mark Coudray
The industry has been through economic fluctuations in the past. We’ve seen ups and downs based in the general economy. We’ve also see the disruptive impact of new and emerging technologies. Times have changed and almost everyone I know and talk to are challenged with a serious impact to their business. Here are some ideas to help you position yourself for more business in hard economic times.
When Customers Leave by Mark Coudray
Do you know when you’ve lost a customer? How many have you let slip away this year? Let’s face it, we’re all way too busy with our own day-to-day work schedules to really pay attention to our customers. This is very inefficient and dangerous to our business health.
What Value Do You Add? By Mark Coudray
In general, the public sees apparel decorators as “just another t shirt guy.” We must be recognized as the premiere authority of decorated apparel in our market or niche. Our credentials must be unchallenged. Our technical ability recognized by the marketplace. Our reputation must go beyond our local market/niche to encompass everything about how our product is used. But how do we accomplish this?
Getting Customers to Refer You by Mark Coudray
If you want clients that refer you, you’ve got to make sure you do everything humanly possible to create an experience worth referring others to.
The Dog Days of Summer
It used to be the summer was our busiest time of the year. No longer. It’s not just the economy either. Some of our slow times are our own fault for not doing our homework. When you consider the business/sales development cycle, there are things we can do to speed it up. Everyday you do shorten means more dollars in your pocket.
Marketing & Selling Basics 101 by Scott Fresener
This article should be titled “If you can’t make a sale you only have a hobbie.”
Create a Plan and Set Goals TODAY!
True! If you can’t make a sale then you are just having a lot of fun with your hobby. I hear time and time again that “things are slow” or “there are too many [...]
Where are the customers?
I just returned from a much needed R&R break to Kentucky (new home of Mike Fresener and family). Pat and I drove there (to deliver Mike’s wife’s car) and flew home and frankly it was an eye opener. You read all of the doom and gloom and it is hard to not feel the pinch [...]
Why I read the Wall Street Journal
Call me a traditionalist. I still love the smell of coffee in the morning and a good newspaper to get my day started. As I was cutting my teeth on business I always thought businessmen who had a copy of the Wall Street Journal laying around were snobs. It looked cool. But, the more I [...]
Small Business Marketing Tips
Thank you small businesses! With your help our economy is recovering, and most people I talk to are telling me their businesses are improving.
