All Entries in the "Mark Coudray Blog" Category

When Customers Leave by Mark Coudray

Do you know when you’ve lost a customer? How many have you let slip away this year? Let’s face it, we’re all way too busy with our own day-to-day work schedules to really pay attention to our customers. This is very inefficient and dangerous to our business health.

What Value Do You Add? By Mark Coudray

In general, the public sees apparel decorators as “just another t shirt guy.” We must be recognized as the premiere authority of decorated apparel in our market or niche. Our credentials must be unchallenged. Our technical ability recognized by the marketplace. Our reputation must go beyond our local market/niche to encompass everything about how our product is used. But how do we accomplish this?

Getting Customers to Refer You by Mark Coudray

If you want clients that refer you, you’ve got to make sure you do everything humanly possible to create an experience worth referring others to.

The Dog Days of Summer

It used to be the summer was our busiest time of the year. No longer. It’s not just the economy either. Some of our slow times are our own fault for not doing our homework. When you consider the business/sales development cycle, there are things we can do to speed it up. Everyday you do shorten means more dollars in your pocket.

Haiti Relief T-Shirt Project

Here’s how you can help in your community.
By Mark Coudray.

We’re overwhelmed by the devastation and tragedy in Haiti.  Like all Americans, our natural reaction is “How can we Help?” Millions are being raised by text campaigns, and that’s a great start. But it’s going to take so much more.
This is your chance to mobilize [...]

Crazy as Ever Out There

We’ve been printers for over 36 years and during that time I’ve seen a lot of quotes come and go. We’ve always had a hard time with very low printing prices on contract orders. It does seem to fluctuate a bit, but right now I think it’s at an all time low.

Hanging at the Airport Again

Heading to India to work with a vertical apparel company. It’s a long way to go, but this is where the volume t shirt printing is happening today. It should be an interesting and demanding trip.