Don’t we all want to work with professionals?

Commentary by Aaron Montgomery......I continue to be surprised by how some people stay in business. I do my darnedest to make sure that my...

Heat Transfer as a start to Direct-to-Garment

Direct to garment printing has come a long way since it first hit our industry as a decorating method that is here to stay...

What Value Do You Add? By Mark Coudray

In general, the public sees apparel decorators as "just another t shirt guy." We must be recognized as the premiere authority of decorated apparel in our market or niche. Our credentials must be unchallenged. Our technical ability recognized by the marketplace. Our reputation must go beyond our local market/niche to encompass everything about how our product is used. But how do we accomplish this?

The Print Cycle Of Life c.2 – Part Two

When we first started this site five years ago, Mike Fresener did some blogging on it. We have gotten things down to less bloggers...

NewBie or Not NewBie? That is the question by Pat Fresener

Hey, the good news is that this article is really for those who are thinking of joining the revered group called “newbies” so “experts”...

“Is it possible to buy a GOOD/CHEAP (Insert Product Here)?” by Aaron Montgomery

I try to monitor the industry message boards as time permits and it amazes me how in our industry this seems to be the...

Why every company should do a Marketing Plan – Big or Small – by...

to be a Pulitzer prize winning coffee table document that takes thousands of dollars to produce, but it does have to be something that...

That Thing You Do With One Hand by Pat Fresener

I’ve been trying for some time to get around to writing on my blog. I’d like to say my excuse for not getting around...

Small Business Marketing Tips

Thank you small businesses! With your help our economy is recovering, and most people I talk to are telling me their businesses are improving.

Third Party Inks for Film and Direct to Garment

Someone quizzes me on this subject three or four times a week. So here’s the scoop on those third party...

Examples of Good Marketing Tools by Aaron Montgomery

After a long break from writing articles for my blog, I’m finally back. I read some of my older blogs before starting this one...

The “Print” Cycle of Life – Part One

Hey Hey Everyone! Phht Phht Check Check 1,2-1,2 Is this thing on? Mike Fresener here posting from a secret location deep in the Kentucky...

Understanding White Ink Options

White plastisol is white plastisol, right? On the surface it all seems simple, but there are a variety of whites on the market and...

Life Changes by Aaron Montgomery

It has again been a while since you all last heard from me. Sorry for that! As with most people I had the greatest...