All Entries in the "Industry Bloggers" Category
“This is really cool” blog by Jeff Proctor
Hey all….Jeff Proctor here working the Vastex booth at the NBM Show in Indianapolis this week. I can’t wait to tell you what Vastex introduced at the show this time.
It’s called the “Winged Pallet” and attaches to any Vastex V2000HD manual press allowing you to not only print a design on the front or [...]
Heat Transfer as a start to Direct-to-Garment
Article by Aaron Montgomery. Direct to garment printing has come a long way since it first hit our industry as a decorating method that is here to stay back in 2004. There have been many highs and lows and today you have a wide range of choices all of which fit certain [...]
Why every company should do a Marketing Plan – Big or Small – by Aaron Montgomery
One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have
That Thing You Do With One Hand by Pat Fresener
I’ve been trying for some time to get around to writing on my blog. I’d like to say my excuse for not getting around to it is because I’m nursing a hurt baby toe which I got by running over it with a shopping cart (twice!)…that’s two
Are You Ready for the Holiday Season? by Aaron Montgomery
Like anyone about this time of the year, I start thinking about the holiday season, visiting family and working out the schedule with friends and relatives. All our lives probably get busier with coordinating vacations, trips and gift purchases on a tight budget. But what I really want to know is, are you ready for [...]
NBM Long Beach Show Recap by Aaron Montgomery
One of my first responsibilities at my new job was to help plan and coordinate the NBM Long Beach trade show this year. I was excited to hit the road again and see people face to face. In my past life in the industry we didn’t go to many of the NBM shows, but I [...]
FESPA 2010 Germany – My Opinions by Jeff Proctor
Let me sum up Fespa 2010, the recently concluded Federation of Europe Screen Printing Association’s bi-annual show by saying this…if you do not ever go to another show save your money and experience FESPA just once during your screen printing lifetime. The do a lot of smaller shows and every three years they do a [...]
Road Trip! By Pat Fresener
90 mph on the open stretches. Music, blaring. Head-banging. No plans. No reservations, just a final destination. We are free! ROAD TRIP! Hey, this has the start of a pretty good song doesn’t it? But it pretty accurately describes a road trip that Scott and I took last summer. We agreed to drive our daughter-in-laws [...]
Life Changes by Aaron Montgomery
It has again been a while since you all last heard from me. Sorry for that! As with most people I had the greatest of intentions but life gets in the way. For me life has changed quite a bit and I’m excited about these changes. As most of you know I was running my [...]
When Customers Leave by Mark Coudray
Do you know when you’ve lost a customer? How many have you let slip away this year? Let’s face it, we’re all way too busy with our own day-to-day work schedules to really pay attention to our customers. This is very inefficient and dangerous to our business health.
What Value Do You Add? By Mark Coudray
In general, the public sees apparel decorators as “just another t shirt guy.” We must be recognized as the premiere authority of decorated apparel in our market or niche. Our credentials must be unchallenged. Our technical ability recognized by the marketplace. Our reputation must go beyond our local market/niche to encompass everything about how our product is used. But how do we accomplish this?
Getting Customers to Refer You by Mark Coudray
If you want clients that refer you, you’ve got to make sure you do everything humanly possible to create an experience worth referring others to.
Examples of Good Marketing Tools by Aaron Montgomery
After a long break from writing articles for my blog, I’m finally back. I read some of my older blogs before starting this one and decided I was writing too many rants about bad service and image. You all were going to think I was Mr. “Debbie Downer.” So this blog has a couple of [...]
“Is it possible to buy a GOOD/CHEAP (Insert Product Here)?” by Aaron Montgomery
I try to monitor the industry message boards as time permits and it amazes me how in our industry this seems to be the overwhelming theme for most people’s questions about buying equipment. It is possible to buy a good product and it is possible to buy a cheap product, but rarely do the two [...]
