All Entries in the "Aaron Montgomery Blog" Category
Heat Transfer as a start to Direct-to-Garment
Article by Aaron Montgomery. Direct to garment printing has come a long way since it first hit our industry as a decorating method that is here to stay back in 2004. There have been many highs and lows and today you have a wide range of choices all of which fit certain [...]
Why every company should do a Marketing Plan – Big or Small – by Aaron Montgomery
One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have
Can you Believe the Hype?
With the mass of information that we all receive in today’s world, from social media, TV, radio, newspaper, etc., do you find it harder and harder to figure out what is real and what is hype? I know I do. With all the media’s competing for your attention each outlet has to do something to [...]
Are You Ready for the Holiday Season? by Aaron Montgomery
Like anyone about this time of the year, I start thinking about the holiday season, visiting family and working out the schedule with friends and relatives. All our lives probably get busier with coordinating vacations, trips and gift purchases on a tight budget. But what I really want to know is, are you ready for [...]
NBM Long Beach Show Recap by Aaron Montgomery
One of my first responsibilities at my new job was to help plan and coordinate the NBM Long Beach trade show this year. I was excited to hit the road again and see people face to face. In my past life in the industry we didn’t go to many of the NBM shows, but I [...]
Life Changes by Aaron Montgomery
It has again been a while since you all last heard from me. Sorry for that! As with most people I had the greatest of intentions but life gets in the way. For me life has changed quite a bit and I’m excited about these changes. As most of you know I was running my [...]
Examples of Good Marketing Tools by Aaron Montgomery
After a long break from writing articles for my blog, I’m finally back. I read some of my older blogs before starting this one and decided I was writing too many rants about bad service and image. You all were going to think I was Mr. “Debbie Downer.” So this blog has a couple of [...]
“Is it possible to buy a GOOD/CHEAP (Insert Product Here)?” by Aaron Montgomery
I try to monitor the industry message boards as time permits and it amazes me how in our industry this seems to be the overwhelming theme for most people’s questions about buying equipment. It is possible to buy a good product and it is possible to buy a cheap product, but rarely do the two [...]
My Tips and Tricks for Getting onto Twitter (Part 2)
So now that you know where I am coming from in this social networking world, I would like to share some of the tips that I wish I had known about before spending hours surfing the web and lots of trial and error. This is not
ISS Long Beach Preview and Twitter Participants
Commentary from Aaron Montgomery…….The buzz surrounding the upcoming ISS Long Beach Show is pretty strong, and I’m very excited to attend. I wanted to have a booth this year, but as a startup company, capital is tight and we just could not justify the expense. But I am still going to make it to the [...]
Don’t we all want to work with professionals?
Commentary by Aaron Montgomery……I continue to be surprised by how some people stay in business. I do my darnedest to make sure that my company image is one of a professional and maybe even a company that is bigger than we are. But some people just don’t seem to get it. You never have more [...]
Trade Shows – Should we go all that way?
It is coming to that time of the year in the garment decorating industry where we are trying to decide on heading to those last few major trade shows of the year and also possibly looking to make early plans for the round of spring 2010 shows. With the economy the way it is (even [...]
My Social Networking History (Part 1)
First off let me start by saying I am far from being an expert on Social Networking. I am a bit of an addict, but expert, not at all. I do consider myself to be somewhat web savvy, and spend a considerable amount of my time
