Name: Mark, aka "Mark Coudray"
Email:
Web Site: http://www.tshirtsuccess.com/
Bio: Industry presenter, author, and speaker. Over 300 published articles, columns and papers. Past SGIA Chairman, Parmele Award winner. Member Academy of Screen Printing Technology.
Posts by :
The Three Fastest Ways to Get New Business by Mark Coudray
February 20th, 2011
When you need new business there are may different approaches. The most important are those ways that get orders quickly with the least purchasing resistance possible. Without a doubt, the fastest way to get more business is to look Read the rest of this entry “
On Doing Business in Changing Times by Mark Coudray
July 20th, 2010
The industry has been through economic fluctuations in the past. We’ve seen ups and downs based in the general economy. We’ve also see the disruptive impact of new and emerging technologies. Those of us who’ve been around for Read the rest of this entry “
When Customers Leave by Mark Coudray
July 17th, 2010Do you know when you’ve lost a customer? How many have you let slip away this year? If you’re like most of us in this business, you’ll only find out indirectly. It may be when you call to inquire why they haven’t ordered recently. Or Read the rest of this entry “
What Value Do You Add? By Mark Coudray
July 16th, 2010One of the common problems I hear all the time from t shirt decorators is “my customers don’t take us seriously.” In general, the public sees apparel decorators as “just another t shirt guy.” We must be recognized as the premiere Read the rest of this entry “
Getting Customers to Refer You by Mark Coudray
July 13th, 2010If you want clients that refer you, you’ve got to make sure you do everything humanly possible to create an experience worth referring others to. If your customers aren’t impressed enough with your service to where they’d want to use you Read the rest of this entry “
The Dog Days of Summer
June 15th, 2010I don’t know about you but the summer months have slowed in recent years. The end of July is soon upon us then the Dog Days of August. It used to be the summer was our busiest time of the year. No longer. It’s not just the economy Read the rest of this entry “
Crazy as Ever Out There
August 13th, 2009We’ve been printers for over 36 years and during that time I’ve seen a lot of quotes come and go. We’ve always had a hard time with very low printing prices on contract orders. It does seem to fluctuate a bit, but right now I think it’s at an all time low.
Hanging at the Airport Again
July 23rd, 2009Well, I said I was done with this, but I guess never say never. I’m sitting in the departure lounge in LAX waiting to board a 19 hr flight to Dubai, eventually ending up in Tirupur, India. Over 27 hours in a plane seat! I said I was never going to go to India, Bangladesh, Pakistan, or Sri Lanka. Guess what, these are the places where big t shirt volume is happening.
I’m doing a consulting gig with a vertical apparel company that’s printing 50,000 shirts a day. They’ve been after me for two years to come, and I’ve just been too busy. Things are slow enough now where I can take off for 10 days or so.
I’m supposed to have a good internet connection there and I’m looking forward to uploading pics and videos over the next week or so.
Usually when I’ve gone to far away places like this I’ve flown on some pretty interesting (read scary) airlines. This time it will be different. I’m flying Emirates Air with the youngest fleet of planes in the world. They only fly Boeing 777s and the double decker Airbus 380. I’m n the 777LR with laptop power, USB, and Ethernet in EVERY passenger seat – Woo Hoo… I might even be able to blog while I’m over the Sahara.
